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Come Fan with UsFriday, July 3, 2026

VIDEO: LeBron James Says It’s ‘About Damn Time’ After Winning 2012 NBA Finals

The public has waited nine years for LeBron James to take over the NBA. He was always the league's best player, its most important player and its most talked-about player, but he hadn't become a champion until June 21, 2012. Now, in his ninth year in the NBA, James has his first title after the Miami Heat routed the Oklahoma City Thunder in Game 5.

In response to this development, James had a simple message.


“It’s about damn time.” No combination of words, however long or short, are more poignant to many than the four James uttered. They can be interpreted in so many ways. His detractors will say them with a sneer; his supporters will scream them in joy. As always, James polarizes.

For more on the Heat, head over to Peninsula Is Mightier and SB Nation Tampa Bay. For Thunder news and notes, visit Welcome To Loud City. And for news, analysis and everything else revolving around the NBA Playoffs, be sure to visit SB Nation's dedicated NBA hub.

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