When Jay-Z decided to sell his small stake in the Brooklyn Nets to start up a full-fledged sports representation agency, former NFL All-Pro defensive tackle Trevor Price estimated 70 percent of athletes would be unable to resist the temptation of aligning themselves with the famous rapper. Jay-Z once famously boasted he could "sell water to a well", and the speed of which his agency has collected talent shows it wasn't baseless bluffing.
Kevin Durant makes it official with Jay-Z’s Roc Nation Sports
The Oklahoma City Thunder forward is the biggest name in Jay-Z’s growing sports agency.
Christian Petersen
Ricky O'Donnell has covered basketball at all levels for more than a decade at SB Nation. He’s currently the Associate Director of Programming.
Yankees second baseman Robinson Cano, Giants wide receiver Victor Cruz and Jets rookie quarterback Geno Smith are a few stars who have already signed to Roc Nation Sports, but the agency's biggest coup yet is undoubtedly Kevin Durant. The Oklahoma City forward signed his contract today to officially become part of Jay-Z's roster, and he has the Instagram picture to prove it:
The PR quotes are what’s really wonderful here, with Jay-Z citing Durant’s free throw percentage above anything else. Hov quoting himself in a quote about Durant is pretty great, too.
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