Kevin Durant appears to be the latest athlete ditching his current representation in favor of rapper Jay-Z's newly-launched Roc Nation Sports. Durant has left Landmark Sports and agent Rob Pelinka and is expected to sign to Roc Nation Sports, according to Liz Mullen of Sports Business Journal.
Kevin Durant expected to choose Jay-Z’s Roc Nation Sports in representation switch
Jay-Z’s Roc Nation Sports is reportedly on the verge of signing the Thunder forward.
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Ricky O'Donnell has covered basketball at all levels for more than a decade at SB Nation. He’s currently the Associate Director of Programming.
Durant had been with Landmark Sports since March of 2012 after dumping longtime agent Aaron Goodwin. Durant signed a five-year maximum contract extension with the Thunder in July of 2010 that runs through the end of the 2015-2016 season.
Jay-Z’s agency has been steadily piling up high-profile clients since launching in April, but Durant is undoubtedly now the brightest star in the stable. Durant joins a list of clients that already reportedly includes New York Giants wide receiver Victor Cruz, New York Yankees second baseman Robinson Cano and New York Jets rookie quarterback Geno Smith.
Durant, still just 24 years old, finished second in the NBA in scoring this season by averaging 28.1 points per game. The Thunder were eliminated in the second round of the playoffs by the Memphis Grizzles after a season-ending injury to star point guard Russell Westbrook.
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