For some time, the Portland Trail Blazers have had an arena with one of the most unique, regionally specific, and, well, pretty names: the Rose Garden, meant to reflect Portland’s status as the Rose City. That time is over, as the stadium is now named the Moda Center at the Rose Quarter.
Portland Trail Blazers rename Rose Garden ‘Moda Center at the Rose Quarter’
The Blazers have a new name for their arena! Nobody likes it :(


This isn’t particularly surprising -- as Blazers Edge noted before the official announcement, rumors and reports were everywhere that a deal with Moda Health had been made -- but the execution on the name is a little bit ... well ... off. It comes out like the Los Angeles Angels of Anaheim, and nobody’s quite sure what a “Rose Quarter” is. And as such, the internets reacted quite poorly.
This joke was made:
The Trail Blazers struck a naming rights deal with a healthcare provider, which means the Rose Garden is now just called Irony.
— Taco Trey Kerby (@treykerby) August 13, 2013
OH GOD JUST REALIZED THE BLAZERS RENAMED THEIR AENA AFTER A MEDICAL GROUP OH GOD OH GOD
— Hardwood Paroxysm (@HPbasketball) August 13, 2013
This joke was made:
MODA CENTERIN’. WHAT’S YOUR PRICE FOR FLIGHT?
— Luke Zimmermann (@lukezim) August 13, 2013
(Sister Christian? Anybody?)
This joke was made, because SB Nation’s Mike Prada is one of history’s greatest monsters:
"Lillard was in Attack Moda tonight" RT @blazersedge: Rose Garden will be re-named "Moda Center at the Rose Quarter" effective immediately.
— Mike Prada (@MikePradaSBN) August 13, 2013
And people just generally reacted poorly:
Woof. RT @pdxtrailblazers: OFFICIAL: Portland's Rose Garden Renamed Moda Center In Partnership Between Trail Blazers And Moda Health
— Hardwood Paroxysm (@HPbasketball) August 13, 2013
@blazersedge worst name ever.
— Anchor (@Anchorr) August 13, 2013
"@blazersedge: Rose Garden will be re-named "Moda Center at the Rose Quarter" effective immediately." Ugly
— SBQR (@Sophiabiabia) August 13, 2013
This is the worst name. RT @blazersedge: Rose Garden will be re-named "Moda Center at the Rose Quarter" effective immediately.
— Michael Reinhardt (@mreinhardt11) August 13, 2013
Fail. "@blazersedge: Rose Garden will be re-named "Moda Center at the Rose Quarter" effective immediately."
— Rychen Jones (@mmaniac4113) August 13, 2013
Ugh "@blazersedge: Rose Garden will be re-named "Moda Center at the Rose Quarter" effective immediately."
— evan (@evan__n) August 13, 2013
@blazersedge fuck that forever.
— scott o. (@scottomfg) August 13, 2013
However, the Blazers expected this:
Chris McGowan says Twitter critics of Moda Center name change will "adapt" after "they realize what these deals do for our organization."
— Ben Golliver (@blazersedge) August 13, 2013
And what exactly do the deals do for the organization?
Chris McGowan: 10-year Moda Center deal worth "in the ballpark" & "close" to $4.2M/year that was reported, but "denied" that exact number
— Ben Golliver (@blazersedge) August 13, 2013
Oh, yeah.











