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Come Fan with UsTuesday, August 4, 2026

GM Danny Ferry will be disciplined by Hawks in relation to Bruce Levenson email investigation

Danny Ferry’s failure to edit a quote from a scouting report led to the Hawks internal investigation and ultimately the re-discovery of the racially insensitive email Bruce Levenson sent.

Atlanta Hawks general manager Danny Ferry will be disciplined by the team for a comment he made during a team meeting in June. According to the Atlanta Journal-Constitution, Ferry read aloud verbatim an "offensive and racist" comment written in a scouting report instead of editing out the remark.

Ferry’s comment raised issue with the Hawks ownership group which prompted an internal investigation. That investigation, according to the report, is what led to the discovery of an email sent by owner Bruce Levenson that will result in him selling his shares of the team. Atlanta co-owner and CEO Steve Koonin said Ferry will face punishment but did not reveal the details of any discipline. He did say the discipline will exceed the recommendation from the law firm Alston and Bird, which conducted the internal investigation.

Ferry has served as the Hawks’ general manager since 2012. He was also the recipient of the email Levenson sent in 2012 that included several racially insensitive comments. The punishment Ferry is facing is not related to this original email, but instead for his failure to edit or omit the comment from a scouting report read during a meeting in June discussing free agency.

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