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Come Fan with UsThursday, August 6, 2026

Turn the Bulls logo upside down, get a robot reading a book

How can you stare at something for so many years and then finally see this?

James Dator
James Dator has been covering a wide range of sports for SB Nation for over a decade, with a special focus on the NFL.

There’s been a secret lurking under our noses for the better part of 50 years and only now are we realizing the hidden brilliance of the Chicago Bulls logo.

This is like a Magic Eye picture. It’s takes a second for your eyes to re-adjust, but when you finally see the robot everything is magic. Here’s a helpful guide, in case you can’t see it.

Robot
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