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Come Fan with UsThursday, June 25, 2026

Brady Hoke Introduces Himself To New Michigan Family

Brady Hoke was formally introduced as the new head football coach of the Michigan Wolverines in a Wednesday press conference, and he immediately set to work convincing the Maize and Blue faithful that he is the right man for the job.

Unlike reported candidates Jim Harbaugh and Les Miles, Hoke isn’t a Michigan alum. But he looked to assure fans that this was his dream job. From the Detroit Free Press:

In his opening remarks, Hoke stressed how much he wanted the job: “I promise you we would have walked to the University of Michigan.”

Hoke also nodded to the program’s glory years to spark up the hype machine for his tenure.

Hoke said, for eight years, Bo Schembechler wanted to know why U-M wasn’t tougher on the defensive line. Hoke thanked the late coaching legend for that.

Hoke raised his voice as he declared: “We want to live up to the traditions and the legacies and high regard. We understand what Michigan football is. ... This is never going to be about Brady Hoke. This is a about a program. This is about a team.”

SB Nation Detroit notes that Hoke, an Ohio native, also hammered the importance of Michigan’s rivalry with Ohio State, saying, “That rivalry is special. It’s like none other in football. It is the most important game on our schedule ... It’s almost personal.”

For more on the Hoke hire and Michigan football, visit Maize n Brew and SB Nation Detroit.

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