The Super Bowl is the Super Bowl of high prices at concession stands, with an innate understanding that anyone in the stadium for the game is probably wealthy enough to afford any necessary surge pricing. That means we always see astoundingly high prices for the game, which is a fun bit of schadenfreude for everyone at home who get to appreciate our $20 case of beer, rather than a single cup.
Super Bowl 2026 concessions prices: $22.50 beer, $20 hot dogs and more
Let’s take a look at the prices from the stadium, then talk about some of the truly ridiculous items that are intended to be for people really looking to splurge.
- Craft draft beer: $22.50
- Premium canned beer: $19
- American canned lager: $17.5
- Barefoot canned wine: $16
- Pepsi products (20 oz bottle): $8
- 32 oz commemorative soda: $12
- Gatorade: $8.50
- Aquafina water: $8
- Hot Link: $15
- Bratwurst: $15
- Super-hot Chinatown dog: $20
The wildest item available for the people who want to ball out is a $180 veal shank burger designed to feed four people — somehow.
I’m really impressed by this, but I don’t know how you’re supposed to split a bone-in veal shank between four people inside a giant hamburger bun, especially if you’re sitting in football seats. I’ll leave that up to them to work out.
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