The Super Bowl is about football to most of us, and commercials for everyone else. Companies roll out their biggest, boldest, most bombastic ads for the big game — and we’re here to rate every single one of them.
Super Bowl commercials: The best and worst of 2026 Seahawks-Patriots game
Grading every ad as it happens.
For the purposes of this we’re not going to be judging movie trailers. They’re a huge part of the ads, but don’t really move the needle. Also a true Super Bowl commercial begins at kickoff, takes a break at halftime, then comes back in the second. So let’s go.
1st quarter
State Fame Keenan Michael Key and Danny McBride: 4/10
It’s fun seeing these two, but that’s where the fun ended.
Toyota younger kids: 1/10
Manufactured emotion is cheesy as hell and this was designed to get idiots to fawn over it.
Instacart with Ben Stiller and Benson Boon: 7/10
Not gonna lie, it made me laugh when Stiller did a flip off the stage through the drums.
Michelob Ultra Kurt Russell: 7/10
Back-to-back bangers. Just a solid ad all around.
Serena Williams for ro.co 2/10
Serena is cool, and Sleigh Bells are cool. That’s why this ad didn’t get a 1/10.
Wix website design: 1/10
In the three minutes since watching this commercial I forgot what it was about.
Liquid Death exploding heads: 5/10
I reserve the right to give this a lower grade later, but it’s slim pickings on decent ads.
2nd quarter
Lay’s Potato Farmer: 1/10
I don’t care about this man’s livlihood.
Oakley Meta: Athletic Intelligence: 2/10
I had hope kicking off with Marshawn, but if you need to ask if its okay to eat mud you’re an idiot.
Squarespace with Emma Stone’s domain: 5/10
I like the Hitchcock quality of this more than most people would.
T-Mobile with the Backstreet Boys: 4/10
Fun idea, mediocre execution.
Pepsi and the Cheating polar bears: 5/10
A ho-hum ad that was saved by mocking a CEO and his mistress
Redfin with the lost dog: 3/10
Manufactured emotion again. I like the sentiment though.
Levi’s and butts: 3/10
Too many butts.
Nerds and Andy Cohen: 3/10
This was fine.
Uber eats with Matthew McConaughey and Bradley Cooper: 6/10
Solid ad. Nothing remarkable.
Bosch with Guy Fieri in disguise: 5/10
Normally I would not support this much Guy Fieri but I liked it.
Microsoft copilot with AI scouting: 0/10
This whole premise is beyond stupid.
Liquid IV singing toilets: 4/10
It’s slim picking, but this one engaged me.
Universal Studios “little man”: 2/10
Two points for Mario world.
Dunkin’ Donuts sitcom stars: 7/10
This was well executed.
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