Greg Olsen is helping to fight the stigma against prostate cancer screenings

Everyone understands.

The stigma around getting tested for prostate cancer is not great. Many men avoid getting tested for this reason, which is dangerous given that 1 in 8 people with a prostate will be diagnosed with prostate cancer in their lifetime. Early detection saves lives, though. The 5-year survival rate, if prostate cancer is detected early, is over 99%. Think about that.

This is why what Novartis is doing is so important. The awareness they are raising by their campaign involving star NFL tight ends to help promote conversations around screaming which can begin with a PSA blood test. The players caution people to “relax” because it’s a blood test and Greg Olsen is among those doing so.

Again, screening here can begin with a simple PSA blood test which is important information for people to have. Olsen and his fellow tight ends are doing what they can to help people experiencing the NFL draft in Pittsburgh to understand this. There will be interactive and onsite fan activations in Pittsburgh this week as well.

Olsen also spoke about modern happenings in the NFL and I had to press him about the Dallas Cowboys given that he winds up calling so many of their games. He noted that the team has had quite the circular pattern over the last four or so years and that they are still trying to find stable ground. Perhaps that can happen this week at the draft.

Our thanks to Olsen for the time and to Novartis for the awareness.