In light of the Brett Favre scandal that’s currently sweeping the nation faster than you can text message a photo of your genitalia to Jenn Sterger, there was bound to be some fallout.
Does The Brett Favre-Jenn Sterger Scandal Mean No More Wranglers For Ol’ Gunslinger?
But at least for now, his biggest endorser, Wrangler, is standing behind Favre, still running those magical ads, and waiting for more information. CNBC’s Darren Rovell explains the logic:
You have an athlete who you’ve worked hard to connect to your brand. And, unlike many of the endorsement deals out there, it fits.
Let’s say worst-case scenario the voicemails are from Favre and so are the pictures. Maybe Favre’s not the clean family man we pictured him to be, but there’s nothing there that makes it a natural for Wrangler to sever its deal with him. ... Until then, even with the NFL investigation, it’s at most the story of a high-profile man whose over-the-top pickup lines years ago were snagged by the media and put out for all to see.
AND THANK THE GOOD LORD.
‘Cause that commercial’s awesome.
If you had to explain Brett Favre to an alien, you could show him playing for the Packers, winning Super Bowls, grinning like an idiot, throwing game-ending interceptions, crying at his retirement press conference, then chuckling as he returned to play for the Jets and Vikings... There’s a lot to choose from with the ole Gunslinger.
But until someone films a parody where Brett’s in stained sweatpants, crocs, and awkwardly aiming his cell phone at his penis... Nothing encompasses Favre like this Wrangler commercial:
The generic jersey, the stupid grin, the random Golden Retriever that he’s petting, the muddy field--it’s all so brilliantly contrived, tugging at our heartstrings and insulting our intelligence at the same. That’s Favre.
The sort of guy that’d allow Wrangler to cast a Golden Retriever as his dog, drag him out to a muddy field, and pretend to be some icon to Middle America, all while collecting a gigantic check for the whole charade.
Fight it all you want, but it’s kind of great whenever those ads pop up, and a roomful of football fans just point and laugh at how ridiculous Brett Favre is. That’s what he deserves, and the derision’s only going to get worse as we go forward. So, even if we’re coming from different sides of the spectrum, I’m with Wrangler on this one. Because the added exposure just heightens the humiliation. Nobody’s buying his act anymore; we’re all in on the joke these days.
So by all means, here’s to hoping Wrangler keeps telling it.
‘Cause he’s just a kid out there, ya know? Pretending to play pickup football on an artificially muddied field with a bunch of strangers, then hitting on the PAs in between cuts. Just grinnin’ and gunslingin’, tryin’ to wrangle some young lady into his real, comfortable jeans. He’s the best.
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