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Come Fan with UsFriday, June 26, 2026

Super Bowl XLV Logo: 2011 Design Ushers In New Era With Cowboys Stadium

The Super Bowl XLV logo is unique, in that it will now forever be the same. Starting with Sunday’s big game, the new logo, prominently featuring the Lombardi Trophy, will essentially be the exact same design every season -- the only parts that will change will be the Roman numerals and the stadium backdrop.

“It’s a unique mixture of icons that represents what this whole thing is all about. It’s well done,” said Bill Lively, the president and CEO of the North Texas Super Bowl XLV Host committee. “We’ve approached our mission not just for 45 but for many, many [Super Bowl] games to come.”

In 2011, the new design features Cowboys Stadium circling around the Lombardi Trophy. Next season, the logo will incorporate Lucas Oil Stadium as the backdrop.

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This means that on Sunday, we will officially say goodbye to the Super Bowl logos of the past. Let’s pay those from the past decade their proper respects.

500px-super_bowl_xliv_logo

via upload.wikimedia.org

The logo from 2010’s game, which featured small touches to the host city, Miami, will now forever be the last unique logo. Remember it fondly.

500px-super_bowl_xliii_logo

via upload.wikimedia.org

The good news in the NFL’s decision to make the design uniform is that we no longer have to worry about attempts at 3D-looking logos.

500px-super_bowl_xlii

via upload.wikimedia.org

Looks like something you’d see on the side of a cheap motel in Arizona.

500px-super_bowl_xli_logo

via upload.wikimedia.org

I honestly did not remember this logo at all. That Colts-Bears Super Bowl was a real classic I guess!

500px-super_bowl_xl

via upload.wikimedia.org

This belonged with the other Super Bowl logos from the 1980s.

500px-super_bowl_xxxix

via upload.wikimedia.org

This was legitimately a great job at incorporating the local host city -- the logo is sprawling and includes a bridge.

500px-super_bowl_xxxviii

via upload.wikimedia.org

The logo from the Panthers-Patriots Super Bowl resembles a patch you might see on the side of an astronaut's space suit, which, considering the game was played in Houston, is appropriate.

500px-super_bowl_xxxvii_logo

via upload.wikimedia.org

This looks like some odd conglomeration between the old New York Islanders logo and the Gorton’s Fisherman logo.

500px-super_bowl_xxxvi_logo

via upload.wikimedia.org

One of the better Super Bowl logos, really.

500px-super_bowl_xxxv

via upload.wikimedia.org

The Super Bowls held in New Orleans always did a great job of making their logo seem local (see also: Super IV, VI and XXXI). No more of that though -- we'll see their effort with the new standard logo in Super Bowl XLVII, in 2013.

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