If you wanted to explain the NFL’s death grip on America’s subconscious, this AP Story is pretty perfect. “2014 Super Bowl logo features snowflake,” reads the headline.
Exclusive Breaking News About The Super Bowl Logo Three Years From Now
BREAKING NEWS, Y’ALL.
For the record, this is the committee logo, not the official game logo, So we’ve still got a few more breaking news updates to go on this one.
The kernel of meaningful news here is that despite prophecies of cold-weather doom from cranky media, the NFL’s openly embracing the possibility that there will be bad winter weather in February of 2014, when the league goes to New York City to host the first cold-weather Super Bowl in decades.
As Goodell says, “We’re coming and playing in the winter, and I think [snow] would be great. Some of our most memorable games were played in unusual weather circumstances. Winter and cold are part of football, and snow is also.” He’s hoping for “light snow” according to the report.
(Take note, God.)
Also, there was this:
The print campaign starting Wednesday and a broadcast advertisement that debuts Sunday are brash, with a deep voice proclaiming: “A game so important, an event so monumental, a Super Bowl so historic it takes two states to host it.”
Alternate copy: “A game so important, an event so monumental, we’re advertising this sumbitch a full three years in advance, and you’ll still be excited. Cold weather Super Bowl, y’all! F*** yeah!”
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