The footballs that will end up on the tee for kickers David Akers and Justin Tucker and in the hands of quarterbacks Colin Kaepernick and Joe Flacco had to be made somewhere, and Wilson wants to make sure you know that somewhere is Ada, Ohio.
Super Bowl commercials 2013: Wilson takes you inside its football production process in ad
Wilson’s Super Bowl spot brings viewers to Ada, Ohio, where all of the Super Bowl’s footballs are produced. Wilson’s workers put together the footballs that Colin Kaepernick and Joe Flacco will toss on Sunday.
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In its Super Bowl spot, Wilson takes viewers inside the factory where the footballs are hand-laced and sewn before being shipped out for use in Super Bowl XLVII. Workers comment about how weird the feeling is to know that they had a hand in making the football that is center screen right before that first kickoff during the Super Bowl.
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Jokes about it being in “your hands now” and Ada being where “football is born” are made, but really, the commercial succeeds in bringing in the small-town America aspect into what is likely to be the most-viewed television program in 2013. Watching footballs get laced and put together also proves a surprisingly interesting look into the construction of the pigskins we’ve come to know.
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