The Detroit Lions have been a bad franchise for quite some time. To their credit, they are trying to make the experience better for the fans this offseason, starting with a new head coach and now variable ticket pricing, per Adam Caplan.
Detroit Lions introduce variable ticket pricing
The Lions are trying out a novel concept with the prices of their tickets, hoping to create a fair system for fans.
Leon Halip
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Be sure to bookmark SB Nation's complete coverage of Super Bowl XLVIII. Everything from the build up, to live coverage and reactions after the big game, all in one beautiful package. Detroit is the first NFL team to introduce variable pricing, which basically allows ticket prices to fluctuate. Prices are being broken down into three categories, from preseason games (lowest category) to primetime and Thanksgiving games (highest category) on a scale of one to three.
Prices for the two highest categories are actually up from the team’s prices in 2013 despite the Lions’ collapse down the stretch. In fairness, the Lions have dropped the preseason prices significantly. Season-ticket holders will actually get a 70 percent decrease in preseason prices, a long-standing concern since those games often feature very little star power.
The Lions’ average ticket price is $83.36 going into the 2014 season, less than the 22 NFL teams who come in at $85 or higher.
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