NFL TV ratings are nosediving, so here’s a Jaguars-Titans primetime game for you

We just can’t escape the conversation about the NFL and its sinking TV ratings, which are down as much as 20 percent. And here we are hours away from a primetime game between the Jaguars and Titans. Hmm ...

Over-saturation is definitely a problem for the league. Roger Goodell’s quest to make pro football a $25 billion per year business once looked so easy, but to get there they had to sell out and stuff football into every available nook and cranny consumers have left. That’s not comfortable!

Thursday’s game presents another good question. Odds are a Jags-Titans tilt doesn’t excite you. It shouldn’t! Neither one of these teams are very good, but why is that? Both teams have talent, better rosters than they’ve had in five years, but the results are the same. The biggest fault in the league’s parity might be the easy profits for owners. There’s no incentive and no accountability for greedy billionaires to put a quality product on the field (how do you think Jeff Fisher keeps a job? Or Mike Mularkey?) because they cash in no matter what.

There’s no one easy answer for why the ratings are in a tailspin. There might never be. Sometimes, tastes just change, for whatever combination of reasons driving that shift.

But at least we’ve got Jags-Titans to fill the void in our otherwise meaningless Thursday night.

WHAT TO PANIC ABOUT THIS WEEK: NFL panic index, Week 8: The Vikings have been exposed. More losses could be coming for Washington, while more heartbreak awaits the Titans. And will poor Geno Smith ever get another chance?

NOT SO FAST, RAIDERS: Pump the brakes on the Las Vegas Raiders. Casino mogul Sheldon Adelson said he is prepared to walk away from a deal to build a stadium that would help relocate the National Football League’s Oakland Raiders to Las Vegas if terms offered by the team do not improve.

MYTH OF MOMENTUM: In the NFL, momentum is a myth, but confidence is real. Fans watching a game and broadcasters in the booth call it momentum, but as NFL offensive lineman Geoff Schwartz explains, it’s something entirely different for the players on the field.

DANGEROUS PLAY: Bruce Arians said letting players leap over the center to block FGs is dangerous. The Arizona Cardinals head coach said on Sirius XM Radio that the play is “bad for football.” Richard Sherman says the problem is their snap count.

STUDY THE TICKS: The Broncos have coaches who study the tendencies of NFL players. NFL teams always are on the hunt for any advantage they can gain. Denver feels like it found one in dedicating two full-time coaches to studying the tells of opposing players.

COACH TOM? Tom Brady has no interest in coaching. Despite being one of the greatest players to ever take the field, New England Patriots quarterback Tom Brady said he has no desire to coach football when he hangs up his cleats.

SWAG ALERT: Chad Kelly to NFL GMs: “I play with a swag they’ve never seen before.” I don’t imagine this will change many minds on Kelly. That’s too much swag for the NFL.

YOU’RE FAILING: Shad Khan holds rare meeting with Jaguars players and coaches. “Why are we not winning and what can we do to fix it?” is what Khan was asking his employees.

WHAT DID PETE MEAN? Did Pete Carroll just spill the beans about the Vikings trading for notable offensive lineman? It sounds like maybe Pete was confused.

MCCOWN TOWN RETURNS: Josh McCown medically cleared to play for Browns. McCown passed an important hurdle during Wednesday’s practice. He was a full participant in practice for the first time since he hurt his shoulder in Week 2.