Skip to main content
Come Fan with UsTuesday, August 4, 2026

The Falcons’ cheap food prices are good, but here’s how the concessions can be even better

There’s always room for improvement, Atlanta, and we have some ideas for you.

Jason Getz-USA TODAY Sports
Jeanna Kelley
Jeanna Kelley has been covering the Falcons for The Falcoholic since 2011 and the NFL for SB Nation since 2015.

Atlanta's Mercedes-Benz Stadium is set to open on June 1, 2017. The Falcons have announced some big changes fans can expect in the new stadium -- namely that they won't be paying exorbitant prices for hot dogs and popcorn and peanuts. The Falcons will even offer fans $5 Bud America Light on draft.

“What you’ll see is very unique pricing, and the pricing is going to say thank you to our fans for being supportive,” Falcons owner Arthur Blank said.

It’s a pretty good deal for fans, who are undoubtedly going to be paying a lot for tickets and parking in the first place, so perhaps the Falcons’ plan to lessen the financial pain of buying food to enjoy at the stadium will help.

The concessions pricing, which is collectively the cheapest in major sports, will be consistent for all events that may be held at the Mercedes-Benz Stadium, including the NCAA Final Four, the College Football Playoff and National Championship.

What’s missing from this whole plan, though, is a way for the Falcons to really own this whole cheap concessions thing and make it unique to the team. We have some ideas on how they can make that happen.

First of all, with Peyton Manning retired and out of the picture, there's an opportunity for a new Papa John's spokesman.

This focus on improving the fan experience in the concessions realm also presents an opportunity for the Falcons to come up with some team-themed menu items. Surely, fans would welcome the idea of making these menu items regionally appropriate, and what’s more southern than fried chicken with all the fixings? Not much.

The Falcons are also giving fans a little more room in the new stadium. Seats in the Georgia Dome are currently 19 inches wide, and seats in most sections in the Mercedes-Benz stadium will be 21 inches wide. That extra space in each seat might be necessary considering how cheap the food is.

See More:

More in NFL

NFL
Kyle Shanahan’s car accident has transformed into the NFL’s biggest mysteryKyle Shanahan’s car accident has transformed into the NFL’s biggest mystery
NFL

A routine traffic accident has become something entirely surreal.

By James Dator
NFL
Aaron Rodgers and D.K. Metcalf take part in training camp toilet pactAaron Rodgers and D.K. Metcalf take part in training camp toilet pact
NFL

If it’s yellow, let it mellow.

By James Dator
NFL
Bills release alternate uniforms so ugly that even die-hard Bills fans hate themBills release alternate uniforms so ugly that even die-hard Bills fans hate them
NFL
The Panthers had a nightmare opening to training campThe Panthers had a nightmare opening to training camp
NFL

A lot went wrong in a short period of time.

By James Dator
NFLFromBaltimore Beatdown
Critics keep moving the goalposts on Lamar JacksonCritics keep moving the goalposts on Lamar Jackson
NFLFromBaltimore Beatdown
By Femi Ayanbadejo
NFL
61 NFL predictions ahead of the 2026 season61 NFL predictions ahead of the 2026 season
NFL

From Week 1 to the Super Bowl and beyond, we give a comprehensive layout of what the 2026 season will look like.

By Jarrett Bailey