Remember the days of Fox Soccer Channel’s commercials being for products like Proactiv and Penny Talk? It was just dandy hearing about how Proactiv cured Jessica Simpson’s acne or how with Penny Talk a woman could talk with her sister who “loves to gossip.” It also didn’t do much for the channel’s credibility. It made the channel feel small time, but it appears as if the days of “what exactly is this” commercials are gone.
Fox Soccer Channel Going Legit, Or At Least Trying To
In recent weeks, FSC has ditched their old sponsors and are now featuring commercials for Verizon, Volkswagen and Sony, among others. You know, companies that people are actually aware of and are considered big time companies. It certainly gives the channel a feel that it is legitimate and not some public access channel, which it certainly felt like at times in the past.
What spurred this change is unknown. Did the ratings begin to justify bigger companies advertising on there? Did the channel lower ad rates to bring in companies they thought would enhance the channel’s image? Who knows, but what is clear is that FSC is changing.
In addition to the change in advertisers, FSC has created Soccer Night in America for their MLS broadcasts, improving production and closer associating the Fox Sports brand with the channel to enhance credibility. They have extended their deal with UEFA to show the Champions League for three more years and they’re even advertising, putting up billboards to advertise Sunday’s United States Gold Cup quarterfinal in Los Angeles.
The production quality on FSC still isn’t perfect. They have other issues with the channel and nobody is going to call the channel “big time.” They’re trying though and the channel has undoubtedly come a long ways in the last year or so.
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