FIFA unveils official World Cup TV opening

That’s an extremely heavy use of stadiums, which is a bit odd. FIFA has never done that before, but perhaps they just wanted to show off that there are indeed stadiums in Brazil, even if they might only be as dependable as those made out of sand.

But whatever inspired FIFA, you’ll have to grow to love this. It will be played 192 times this summer -- before, at halftime and after every match -- plus whenever there’s a dedicated highlights show so probably another eleventy billion times. With that many plays in your future, you might as well wrap it in a big bear hug because that much hate sounds tiresome.

The countdown is on -- it’s 29 days until the World Cup.