Former UConn point guard Nika Mühl has signed a multi-year deal with Under Armour, the company announced on Wednesday. The partnership will include serving as an ambassador for the brand on and off the court and competing in Under Armour and Curry Brand basketball sneakers this upcoming WNBA season, the official press release reads. As part of the partnership, Mühl has her own UA Courtside Collection dropping on April 10th.
Former UConn star announces she’s joining Kelsey Plum, Marina Mabrey in latest endeavor
Seattle Storm point guard Nika Mühl becomes the latest WNBA player with a multi-year deal with Under Armour.
Photo by Thien-An Truong/ISI Photos/Getty Images
Noa Dalzell is a senior writer covering the WNBA and all of women’s basketball for Breakaway, SB Nation’s women’s sports vertical, as well as the Celtics for CelticsBlog.
Mühl is entering her second season with the Seattle Storm, after being selected 14th overall in the 2024 WNBA Draft after a standout career at the University of Connecticut. Muhl appeared in 16 games and averaged 3.6 minutes a night in her rookie season. At UConn, she averaged 6.9 points and 6.5 assists per game, while establishing herself as one of the country’s top guard defenders. She is UConn’s all-time assists leader and won the BIG EAST Defensive Player of the Year award in 2023 and 2024.
Mühl tore her ACL playing overseas this offseason, and had surgery to repair it in November.
Mühl joins Marina Mabrey, Kelsey Plum as an Underarmour Athlete
Mühl isn’t the first WNBA player to sign with Under Armour; Los Angeles Sparks guard Kelsey Plum and Connecticut Sun guard Marina Mabrey are also both currently on the roster. Under Armour has also been the official and exclusive uniform partner of Unrivaled, the new professional women’s basketball 3-on-3 league taking place in Miami this offseason.
“Having Under Armour partner with Unrivaled is just amazing,” Mabrey said. “It shows that Under Armour is serious about investing in women’s basketball, and it will give the brand more exposure with WNBA and top athletes as well as their fans, allowing them to showcase everything they have to offer.”
Under Armour shared that Mühl first got exposed to the brand at Kelsey Plum’s Dawg Class, a camp created together by Plum in conjunction with Under Armour for elite female college guards looking to make it to the professional level.
“The team behind the Under Armour brand is incredible. They’re so innovative, creative and just relentless at what they do, and I align with that so much,” Mühl said in a statement. “Having grown up watching their athletes, I have seen how they really invest in them, letting them have their own vision but also helping them to grow and support their work.”
“It’s so much more than just the logo, it’s an entire community that shares the same values I do. I wanted to be a part of it, and thankfully, I am now and I am very excited to collaborate with them on new ideas and use with our collective platforms to have an impact beyond basketball.”
A slew of other WNBA athletes also have deals with shoe and apparel companies; A’ja Wilson, Caitlin Clark, Jewell Loyd and Sabrina Ionescu with Nike, Nneka Ogwumike with Adidas, and Lexie Brown with Reebok, among many others. The rise in these types of deals reflects the growth and increased popularity of women’s basketball.
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