This Bud’s for Kevin Harvick.
Budweiser To Sponsor Kevin Harvick At Richard Childress Racing
Harvick and Richard Childress Racing announced a three-year deal with sponsor Budweiser on Tuesday morning at the RCR shop, meaning Bud’s familiar red colors will now adorn the No. 29 car.
The Budweiser sponsorship is for just over half a season. The team said Bud will be on the car for 20 points races, as well as the primary sponsor for the Budweiser Shootout and a co-primary sponsor in the All-Star race.
It was unclear what sponsor would pick up the remaining 16 points races.
“I always love to have a toast,” Childress said, posing with Harvick and a Budweiser executive as they clicked beer bottles together.
Previously, Budweiser had been with Kasey Kahne. Prior to that, the beer company was famously a longtime sponsor of Dale Earnhardt Jr.
Bud has a legacy in NASCAR dating back to 1983, also sponsoring drivers like Terry Labonte, Darrell Waltrip and Bill Elliott.
“Budweiser is one of the most respected sponsors in our sport,” Harvick said. “They do a lot to market their teams and the sport in television broadcasts and away from the track.”
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