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Come Fan with UsThursday, August 6, 2026

LaVar Ball is now charging $3,500 for LaMelo Ball video highlights

Want video of LaMelo Ball this weekend? It’s going to cost you.

High School Basketball: Hoophall West Tournament-Spire Institute vs Bella Vista Prep
High School Basketball: Hoophall West Tournament-Spire Institute vs Bella Vista Prep
Joe Camporeale-USA TODAY Sports
Ricky O'Donnell
Ricky O'Donnell has covered basketball at all levels for more than a decade at SB Nation. He’s currently the Associate Director of Programming.

LaVar Ball is always looking to make a buck off his famous children. That hasn’t stopped even as his youngest son LaMelo Ball has enrolled back in high school in the United States at Ohio’s SPIRE Institute following his bizarre adventure as a pro in Lithuania.

Ball and SPIRE are set to play in an event in Kentucky this weekend. If you want to take video of it, it’s going to cost you $3,500 at the gate.

Several outlets have agreed to the fee, according to reporter Adam Zagoria. Mixtape makers can film the rest of the teams at the event for free — just not SPIRE. This is how Big Baller Brand does business.

This is nothing out of the ordinary for Big Baller Brand or SPIRE. Big Baller Brand reportedly requested a $10K appearance fee to appear at the prestigious Hoophall Classic in Massachusetts. When the event balked, SPIRE dropped out. SPIRE and BBB have also reached an agreement with FloHoops to stream the program’s games this season for $5K per game. There’s also BBB’s agreement with Facebook for the Ball family reality show “Ball in the Family” as well as the company’s well-publicized apparel line.

The field this weekend in Kentucky also features Julian Newman, another mixtape legend who has gained attention for his, let’s say, superfluous crossovers. Here’s the full schedule for the event:

And yes, LaMelo Ball still says he wants to play major college basketball next season. Will he even be eligible? The Ball family continues to give us plenty to talk about.

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