Skip to main content
Come Fan with UsSaturday, June 20, 2026

Replacing Mack Brown: The hunt for America’s next reality TV superstar

The Longhorn Network may soon need to replace the man playing the role of Football Coach. The perfect candidate is easy to name.

Mack Brown is complaining about the Longhorn Network. Whether the SEC now accepts him as its 15th team or Texas fires him, this is one more sign that Mack Brown will soon have far less to do with the Longhorn Network.

He has legitimate private concerns. He has to devote at least six of his weekly hours to the network, in addition to his many other non-coaching duties, and opponents get a look at non-strategic portions of his practices.

But make no mistake: this is a show of, at worst, weakness and fear, or at best frustration. These are natural responses to Brown’s predicament (11-14 in his last 25 games against BCS opponents, only three of whom are even arguably on Texas’ level), but no CEO should have a quarrel with the most unique of his megacorporation’s wide suite of advantages, especially not publicly.

So let’s say Mack Brown is gone. Where do we go from here?

Welding together Southeastern defense with Northwestern offense is one recommendation, and one Brown has tried, with incomplete results. Bryan Harsin, from Boise State, has returned the Horns offense to the country’s upper fourth, while Manny Diaz’s side has allowed 460 or more (sometimes WAY more) yards in five straight Big 12 games. So there’s that, but there’s shockingly little in there on what kind of television personality Texas needs to look for.

The Horns will need a coach who can put up with the Longhorn Network’s unique demands. So they’ll need a coach who really likes doing TV. Many fit this description.

Lee Corso, Rick Neuheisel, Houston Nutt, Dan Hawkins, Bob Davie, Lou Holtz and Mike Bellotti are among those who combine television and coaching experience, and any could serve capably as the Longhorn Network’s next big star.

But none of those coaches has ever led a Texas program, which is vital for major things like portraying a Southwesterner on the Longhorn Network (other than Davie’s stint as Texas A&M’s linebackers coach and defensive coordinator. Davie’s from Pennsylvania! Disqualified!) and minor things like recruiting.

I say Texas turns to a man who’s both really good at talking and has proved himself in the Lone Star state. A man who’s already posted a 9-5-2 record in games involving the Longhorns:

229148_large_medium_medium

Stephen Dunn/ALLSPORT

Check the national college football scoreboard right here, and look through SB Nation’s many excellent college football blogs to find your team’s community.

Check out the SB Nation Channel on YouTube

College Football
The NCAA can appeal Brendan Sorsby’s shocking reinstatement, but Texas law isn’t on their sideThe NCAA can appeal Brendan Sorsby’s shocking reinstatement, but Texas law isn’t on their side
College Football

A big can of worms has been opened in college sports

By Mark Schofield
College Football
Here’s your first look at ‘College Football 27’ and ‘Madden 27’Here’s your first look at ‘College Football 27’ and ‘Madden 27’
College Football

Mascot game! Tush push!

By James Dator
NFL
Brendan Sorsby’s gambling allegations could end his college football career. Is NFL Supplemental Draft next?Brendan Sorsby’s gambling allegations could end his college football career. Is NFL Supplemental Draft next?
NFL

Brendan Sorsby calls out NCAA hypocrisy as his football future is uncertain

By Mark Schofield
College Football
NAACP urges black athletes to reject recruiting in racially gerrymandered statesNAACP urges black athletes to reject recruiting in racially gerrymandered states
College Football

The NAACP is asking athletes to take up the fight for voting rights.

By James Dator
College Football
Oregon coach asks recruits about their favorite ice cream, and it actually makes senseOregon coach asks recruits about their favorite ice cream, and it actually makes sense
College Football

Oregon coaches have a strange question for potential recruits.

By Mark Schofield
NFL
Why Jeremiyah Love brings top-5 value to NFL Draft as a RBWhy Jeremiyah Love brings top-5 value to NFL Draft as a RB
NFL

The Notre Dame star is the rare running back worth a top-10 or even top-5 pick.

By Mark Schofield