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Come Fan with UsTuesday, August 4, 2026

College football players protest the NCAA during games, and the reaction is mostly positive

Rounding up reactions from coaches, athletic directors and others after Saturday’s protest.

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Multiple players took part in a vague protest of the NCAA Saturday, wearing “APU” (for All Players United, a campaign from the National College Players Association) on their uniforms in solidarity against the treatment of athletes by the organization.

The NCPA's website lists 11 goals, including minimizing brain trauma, raising the scholarship amount, and placing the burden on athlete medical costs on the schools instead of the players. Some have said the players' protest could have been clearer, as it did not effectively communicate the cause.

Georgia Tech quarterback Vad Lee and defensive end Jeremiah Attaochu were among those who wore the marker, as well as Northwestern quarterback Kain Colter and five Georgia offensive linemen. Attaochu described it as a "campaign for NCAA reform."

So far, there has yet to be backlash from coaches or other athletic personnel.

The backlash came instead from sportscaster and former Bowling Green and Indiana basketball head coach Dan Dakich, who suggested the protest was call for severe punishment.

The tweet received dozens of retweets, including one from the Vice President of the NCAA’s Division III.

Dakich eventually pulled back on his statement -- kind of. He said what he suggested was impossible, and then derided people for taking said impossible suggestion seriously.

The backlash to Dakich’s tweet was strong as well, with ESPN’s Bomani Jones among those providing opposition to the sportscaster after being sent a link to the original tweet.

After Dakich implied that Jones and others who took his original tweet seriously were “duped”, Jones responded again.

ESPN’s Mike Greenberg tweeted his approval of the players’ actions, saying they are “100% in the right”.

More from SB Nation:

New Top 25 rankings good for LSU, Oregon

New bowl projections: Baylor to BCS, Bama-Oregon still on

Longform: Bill Connelly’s Big Ten road trip

Spencer Hall reviews the Top 25

Stanford pounds Arizona State, 42-28

Players apparently participate in NCAA protest

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