Well more than a dozen schools are pitching the Big 12 for membership. We’ve gotten looks at what a few of those pitches look like, including Cincinnati’s straightforward case, Colorado State’s pamphlet partly on being not that far away, Boise State’s Obama co-signs, Memphis’ ribs, and UCF’s very specific academics shots at Cincinnati and UConn.
USF’s Big 12 pitch touted its academics by misspelling ‘research’ right up top
Now Cincinnati’s taking care – not entirely successfully – to avoid similar mishaps.
USF’s now up to bat, and here we go. Things are looking fine. Always good to show off the book-smarts at your disposal. Academics will only be one part of the puzzle, but you’ve got to put your best foot forward there.
BREAKING: #USF has prepared promotional material, including case statement (here's 1st page) and video to Big 12. pic.twitter.com/fxYM4Wk7Tk
— Joey Knight (@TBTimes_Bulls) August 16, 2016
Uh-huh, uh-huh, very g- ... wait, back up. Does that really say ...
USF MISSPELLED "RESEARCH" IN THE FIRST SENTENCE OF ITS PITCH OF WHY IT IS A GOOD RESEARCH UNIVERSITY https://t.co/jlbJ8x09tf
— We take the stairs (@NoEscalators) August 16, 2016
... okay, yeah. That really says that.
Joey Knight, Tampa Bay Times
No, see, it’s rea-sea-rch, like research into the sea. USF is near the sea, so USF can research the sea. Maybe you don’t understand.
Typos happen.
UPDATE:
#USF already has issued a corrected version of it case statement. pic.twitter.com/yEKOpxQfSE
— Joey Knight (@TBTimes_Bulls) August 16, 2016
UPDATE II:
Other Big 12 candidates are now being diligent to avoid this sort of trip-up in their correspondence with the league.
Here’s The Dallas News Morning News, getting this comment from Cincinnati interim president Beverly Davenport, a former journalism major:
“I did say we had better read that over and over. ... No fouls and unforced errors.”
The plot still thickens, though! Here’s a passage from Cincinnati’s letter of interest to the Big 12, which, in fairness, went out before this USF thing. Bolding’s ours:
“Please have your team to direct inquiries to our General Counsel ...”
The Big 12 should admit whichever team uses the best spelling, grammar and syntax in its letters.
See More:
