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College football’s Boca Raton Bowl is henceforth called the the CHERIBUNDI TART CHERRY BOCA RATON BOWL

What a sport. What a country.

NCAA Football: Southern Illinois at Florida Atlantic
NCAA Football: Southern Illinois at Florida Atlantic
Steve Mitchell-USA TODAY Sports

College football’s Boca Raton Bowl — played in Boca Raton — has a new title sponsor. The game is now known as the Cheribundi Tart Cherry Boca Raton Bowl.

What is Cheribundi?

Glad you asked. From a press release:

Cheribundi is a not-from-concentrate tart cherry juice made from a proprietary juicing process developed by scientists at Cornell University to yield peak antioxidant levels. 200 NCAA and professional sports teams, plus thousands of elite and amateur athletes, are using Cheribundi for faster muscle recovery, better sleep, and increased stamina. Teams that use Cheribundi include the New England Patriots, Cleveland Cavaliers, New York Yankees, University of Alabama, University of Texas, Chicago Blackhawks, and the U.S. Women’s National Soccer Team.

Regular consumption of tart cherry juice is reported to reduce post-exercise muscle soreness and speed up recovery after exercise. Tart cherries also contain significant levels of melatonin that is believed to promote deeper, more restful sleep.

Cheribundi tart cherry juice products are available nationwide in grocery, natural, and specialty retailers, including Publix, Safeway, Kroger, Target, Wegmans, Whole Foods, Wal-Mart, HEB, Meijer, Costco, Rite Aid, Food Lion, and online at Amazon.com.

Who was the old title sponsor?

Marmot sponsored in 2015. I have a Marmot fleece.

Is this now the best bowl game sponsorship?

Well, it’s not the BAD BOY MOWERS GASPARILLA BOWL, but it’s good.

When’s the game, btw?

Dec. 19 at 7 p.m. ET. It’s at FAU Stadium, the home of, uh, FAU.

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