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Come Fan with UsTuesday, August 4, 2026

Tommy Tuberville sorry he said Lubbock, Texas looks like Siberia and Iraq

He was Texas Tech’s head coach for three seasons.

Texas Tech v Kansas State
Texas Tech v Kansas State
Tommy Tuberville in 2012, when he was the head coach at Texas Tech.
Photo by Jamie Squire/Getty Images

Tommy Tuberville’s had a winding career. He’ll probably be best known for his decade at Auburn. He was also the coach for four years at Cincinnati before stepping down after last season, and he was in the news for flirting with (and passing on) a gubernatorial run in Alabama.

Sandwiched in the middle: Three years at Texas Tech, from 2010 to 2012.

How’s Tuberville feel about Lubbock, Texas, the home of the Red Raiders? He waxed nostalgic about it in a radio interview this offseason.

“You run me off at Auburn and you ship me to Lubbock, Texas,” Tuberville told the Rick & Bubba radio show, via 247Sports. “I’m going to tell you what; that’s like going to Siberia. Somebody asked me, ‘What’s Lubbock look like?’ It looked like Iraq.”

He reportedly added: “Well, I love those people out there.”

He later apologized on a Lubbock radio show:

The former Texas Tech football coach said on Double T 97.3 FM that he was prompted by comedians on a Birmingham, Alabama, radio show to be funny, but said he “stuck my foot in my mouth.”

“I’m here to apologize,” Tuberville said on the Thetford & Asbhy Show. “I shouldn’t ever said that. My mom said there’s an idiot born every day. That day, I was an idiot.”

Tuberville made headlines May 17 for disparaging Lubbock on the Rick and Bubba Show.

On the Lubbock radio show Saturday, he told hosts David Thetford and Craig Wells that he was making no excuses and owning up to the comments.

“As you always teach your kids and players and even people around you, don’t downgrade anybody,” Tuberville said. “If you downgrade somebody, you deserve to be ridiculed and I deserve it. I deserve it, shouldn’t have done it and I apologize. I still want to have goings-on there in Lubbock and still be a part of the history, because it is great history.”

Lubbock’s among the most remote college towns in the FBS. Located in West Texas, it’s hours from all of the Lone Star State’s major cities, and it’s also not close to the population centers in any neighboring states. It is not a literal war zone or a frigid Russian province in Northern Asia.

Refer to the pin on this map. That’s Lubbock:

Lubbock
Google Maps

Tuberville visited Iraq in 2008, as part of a trip to see U.S. military personnel with other coaches.

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