Taylor Swift is going to headline the halftime show of the College Football National Championship game in Atlanta, according to a report by Entertainment Tonight.
Taylor Swift to perform during halftime of college football’s National Championship game, per report
College football has a headline act for the championship game.
Photo by Kevin Winter/Getty Images for DIRECTV
James Dator has been covering a wide range of sports for SB Nation for over a decade, with a special focus on the NFL.
Swift’s new song debuted during college football’s opening weekend with a clip of “Ready For It” airing during Alabama vs. Florida State. It had been previously confirmed that Swift could not perform at the Super Bowl halftime show due to her endorsement deal with Coke clashing with the NFL’s agreement with Pepsi — leaving the door open for Swift to headline college football’s biggest game.
An Entertainment Tonight source explained the agreement:
“She will headline a concert in Centennial Olympic Park during halftime of the game,” the source says. “It will be a free concert. ESPN has her booked for the event and has a massive deal to release new music from [her upcoming album] Reputation through its college football coverage this season.”
Swift’s appearance will be the inaugural halftime performance during the game. Prior games had a “Championship Tailgate” concert, which featured Ciara in 2015 and Eric Church in 2016. Swift would be the biggest household name to perform during the game.
The Entertainment Tonight report links Swift’s sponsorship by UPS and AT&T to be major factors in her performing as well, with both companies being major advertisers on ESPN.
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