Adam Schefter dunking on Doug Gottlieb was the social media beef nobody saw coming

Adam Schefter vs. Doug Gottlieb is the sports beef the internet never knew it needed until Monday night.

In the blue corner, the king of NFL insiders, a man who will happily parrot anything as long as you keep feeding him info, Mr. “Bruce Allen is my editor” himself ... Adam Schefter.

Fighting out of the red corner, the Mouth of Milwaukee, the man of 1,000 terrible takes, he’ll steal your heart (and your credit card) ... Doug Gottlieb.

Here’s how this all went down. On Monday night Schefter tweeted about the potential of Michael Vick becoming head coach of Sacramento State by saying the school had “$50M of NIL money,” indicating that this made it an attractive place to land.

Obviously this is ridiculous. There is no planet in which Sacramento State has over $50M of free cash flow available to throw into NIL. That’s more than the majority of Power 4 schools. In fact, there’s evidence that the $50M is actually over the next 10 years, which is still very impressive for a school the size of Sacramento State, but it’s still a misleading way to word this by Schefter.

Ultimately nobody should really care, but Doug Gottlieb decided to call out Schefty on it.

Normally Schefter is one to let water roll off a duck’s back, but not today.

Ready for the haymaker? Schefter had it ready ...

This goes directly at Gottlieb’s ego. Green Bay made a big splash by hiring Gottlieb to get their team to the next level after an 18-14 season in 2023-24, and so far everything is off the rails. The Phoenixes are 2-10, six players transferred away, and they’re losing by 20+ points on a regular basis.

When you get dunked on this hard by Schefty all you can do is try and retreat with your tail tucked between your legs.

Gottlieb isn’t wrong here, but it’s Doug Gottlieb so he doesn’t deserve any props.