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Fantasy football impact: Will the Rams offer any fantasy relevance in 2014?

There just weren’t any storylines surrounding the Rams in fantasy in 2013. Can they get interesting this season? We break down the fantasy implications.

Scott Kane-USA TODAY Sports

A couple of months ago, I introduced what I called fantasy football's "Interestingness Quotient." It's not any sort of real stat; it is merely a look at whether a particular team had any fantasy relevance in 2013.

I created the tool in order to illustrate the general depravity of the New York Jets in fantasy in 2013; they finished a distant last in the tool, scoring 144 in a scale where higher means worse. After that, four teams -- the New York Giants, Jacksonville Jaguars, Buffalo Bills, and St. Louis Rams -- were grouped together in a bunch.

Here I will reprint the top part of that chart, just for reference:

QB RB WR TE Total
New York Jets 20 35 64 25 144
New York Giants 21 49 28 18 116
Jacksonville Jaguars 25 19 43 28 115
Buffalo Bills 29 10 56 19 114
St. Louis Rams 30 17 54 11 112
Kansas City Chiefs 15 1 47 39 102
Baltimore Ravens 19 30 19 32 100
Oakland Raiders 17 22 35 23 97
Minnesota Vikings 21 7 32 36 96
Houston Texans 34 33 12 16 95

The thing about that, though, is that not all "interestingness" is created equal. Yeah, the Jets were a black hole in fantasy in 2013. But if all you're looking for is "interestingness," they did have two super-famous quarterbacks on the roster in Geno Smith and Mark Sanchez (I didn't say good; I said famous), plus all sorts of intrigue about the team's running backs and wide receivers. The Giants, of course, had storylines for days. The Bills had a first-round fantasy pick at running back and other big names toiling out there. Even the Jaguars had Maurice Jones-Drew and the Justin Blackmon drama to talk about.

So there might not be any numbers to back it up, but I’ve got to think the 2013 St. Louis Rams were the most boring team in the history of creation, yeah? At least as far as fantasy is concerned?

The Rams had a quarterback who finished 30th at the position in 2013 in Sam Bradford. Now four years into the league, Bradford is no longer in the hype category, nor is he really considered a post-hype sleeper. He’s just a guy, and last year he was a guy who only managed to play in seven games because of injury.

The Rams had three different wide receivers who were relevant to the team -- Tavon Austin, Chris Givens, and Austin Pettis -- and they combined for only six double-digit fantasy performances over the course of the season. Austin put up 31 fantasy points against Indianapolis in Week 10; take that game out of the equation, and all three receivers had between 50 and 60 fantasy points, well down the wide-receiver board.

After Week 1, there wasn't much to discuss about the St. Louis tight ends at all. Jared Cook put up 24 fantasy points (141 yards and two scores) in the season-opener, then averaged barely 4 fantasy points a game the rest of the season. His No. 2, Lance Kendricks, maxed out at 9 fantasy points in a game, only reaching 37th place at the position.

That leaves running backs, and the Rams cycled through a whole host at the position in 2013. Daryl Richardson was the starter at the beginning of the season, but didn't get past 63 rushing yards in a game. Then came Isaiah Pead, who was even less productive. Benny Cunningham played a bit, too.

But the main takeaway, the lone truly interesting piece of the 2013 Rams, was that other running back, Zac Stacy. Stacy didn't start getting regular playing time until Week 5, but from then until the end of the season, he averaged 12.5 fantasy points a game, which over 16 games would have been good for sixth at the position in the league. Stacy maxed out at 29 fantasy points in a game, topped 20 twice, and reached double figures seven total times.

One way or another, success or failure, Stacy will qualify as “interesting” in 2014. The Rams have that bullet chambered. Beyond that, the question is whether Bradford can finally develop into someone fantasy owners need to consider, whether the wide-receiver triumvirate will develop.

The uninteresting Jets signed several big-name free agents. The Bills and Jaguars retooled their offenses. Generally speaking, teams that are irrelevant on one side of the bill take steps to be less so the next season. The Rams didn't do that. They'll sink or swim on the same guys they largely sank with in 2013, and their primary skill-player additions were free-agent wide receiver Kenny Britt and running-back draftee Tre Mason.

So can the Rams achieve interestingness in 2014? Let’s see:

Quarterback

Sam Bradford's best season -- the pinnacle of his pro career -- was 2012 when he threw for 3,702 yards with 21 touchdowns and 13 interceptions, good for a passer rating of 82.6. He added 124 rushing yards and a score on the ground. In that year, his best year, he finished 16th among quarterbacks in fantasy scoring.

Bradford was the first-overall pick in the 2010 draft, but he hasn't come close to fulfilling his promise. Of the last eight quarterbacks taken first overall in the NFL Draft -- in reverse order, Andrew Luck, Cam Newton, Bradford, Matthew Stafford, JaMarcus Russell, Alex Smith, Eli Manning, and Carson Palmer -- Bradford has only beaten out infamous bust Russell in value so far.

Basically, Bradford has a long way to go to be a fantasy-relevant quarterback in 2014. But that's not to say there isn't some semblance of hope. While 2012 was Bradford's best season, 2013 was shaping up to be better before Bradford was lost for the year to a torn ACL at the end of the team's Week 7 game against Carolina. At the time, Bradford had 114 fantasy points in seven games, good for 16.3 fantasy points per game. Had he extended that production over the whole season,it would have been good for eighth among quarterbacks, ahead of (among others) Russell Wilson, Colin Kaepernick, and Tony Romo.

Sure, it doesn’t work exactly that way. But Bradford sat at a career-best 90.9 passer rating when he went down and was on pace for career highs in passing yards (pace of 3,856) and touchdowns (pace of 32, blowing his previous best out of the water), and a full-season low of nine interceptions.

In his four years, Bradford has never had a receiver eclipse even 700 yards in a season. The struggles of a quarterback and the struggles of his receiving corps are almost always linked, but the best receivers Bradford has had in St. Louis include the oft-injured Danny Amendola, the had-him-for-half-a-season Brandon Lloyd, and ... man, I'm not even sure who would be third on that list. Bradford might not have helped his cause as much as he could have, but nor did his GM.

That’s why the grouping of Austin, Pettis, and Givens (plus the addition of Britt) at least has potential and could lead to Bradford putting up superior numbers in 2014. It’s the backhandedest of possible compliments, but the weapons Bradford will have entering the season will easily be the best of his career.

Still, this is Sam Bradford we’re discussing here. I can envision a scenario in which he finishes, say, 15th or 16th at the position in fantasy scoring. I can’t envision a scenario much better than that. His floor, between injury and ineffectiveness, is as low as just about any starter in the league. If I’m drafting Bradford in fantasy, it’s a deep two-quarterback league. Basically, he’s 25th or so at the position, and not worth any consideration in any but the deepest of leagues.

Running back

As noted above, Zac Stacy was something of a revelation for the Rams’ offense in 2013. Even in the game he left with injury -- Week 12 against Chicago -- he amassed 15 fantasy points in only one half of play before getting hurt. That came after being drafted in the fifth round of the 2013 draft and then struggling through the team’s summer workouts.

Stacy averaged more than 20 carries a game once he took over the team’s No. 1 role, with four different hundred-yard rushing games. He also caught 26 passes.

Behind him the team still has Cunningham and Pead, as Richardson has moved on to the New York Jets. The likely backup will be the team’s third-round draft pick, running back Tre Mason out of Auburn. Mason is a more spry back than the bowl-them-over Stacy and will likely be used to ease Stacy’s workload, as the starter is a bruiser-type whose carry totals in 2013 had to be a bit of a worry.

At worst, Stacy should be taken as a mid-level RB2 in fantasy drafts, and he could easily be argued all the way into RB1 territory. Personally, I’d draft him right at 10th or so at the position, and in the late second round overall; there’s not much reason to think he was a fluke in 2013, and the job will still be his. As for Mason, he’s the best bet for a Stacy handcuff, but otherwise he appears unlikely to get enough play to really make a 2014 impact. If I own Stacy, I’ll take Mason in a later round as insurance, but otherwise there are other running backs I’d prefer.

And no, Cunningham and Pead aren’t relevant and won’t be without significant changes.

Wide Receiver

Without Tavon Austin's huge Week 10 game against Indianapolis last year, there's be basically no way to differentiate between the Rams' three primary receivers in fantasy. Here, look at their numbers without Austin's Week 10.

Yards From Scrimmage Total Touchdowns Fantasy Points
Tavon Austin 427 3 50
Chris Givens 577 0 50
Austin Pettis 399 4 57

They each took different routes to get to the same general place, but overall, they were a smorgasbord of underwhelmingness.

Of course, Austin did have that game, and he's also the one with the eighth-overall-pick pedigree and rookie hype from last year's draft. Austin is in the Percy Harvin / Cordarrelle Patterson mode of general playmaker, joysticking around the field. Even in his huge game, his fantasy line of 138 receiving yards and two scores ignores his 98-yard score on a punt return.

Meanwhile, Givens is entering his third season, and Pettis is entering his fourth. They have both had more time to show what worth they have (if any) and they have been underwhelming so far. Pettis has yet to get to 1,000 receiving yards in 42 career games. Givens, meanwhile, has more than 1,200 receiving yards in his two seasons but has only scored three touchdowns and didn’t find the end zone even once last year.

And then there's Kenny Britt, signed as a free agent away from the Tennessee Titans in the offseason. Britt has been an NFL disappointment by almost every definition even though he is only 25 years old. Still, he's the epitome of a "wait and see" guy, rather than someone you draft and pencil stats in for.

There isn’t a wide receiver on the Rams who should be starting in fantasy as 2014 kicks off. There are just too many question marks about all of them, and too few sure things. The only one of the group I’d be likely to draft at all would be Austin, who does have a higher ceiling than his compatriots. I’d take Austin in the mid-to-late 40s among wide receivers, in the 13th round or so of drafts. He’s the kind of lottery ticket those picks are made for; you aren’t starting him, but if he pops you love having him on your roster.

Behind Austin, I find it hard to envision a scenario in which I’d take any of the other Rams’ receivers. Givens gets a handful of yards but not nearly enough to outweigh his lack of scores, while Pettis doesn’t accumulate or score enough to be worthwhile in fantasy. And Britt is a list of question marks all his own. I would rank them Pettis-Givens-Britt for 2014, but all three are far below the standards you want in a fantasy wide receiver.

Tight End

Jared Cook saw his ownership percentage skyrocket after Week 1 last year, when he went for 141 yards and two scores against the Cardinals. He then had only 530 yards and three scores over the season's final 15 games, and as we learned over the rest of 2013, Arizona was incredibly bad against opposing tight ends as they gave up 64 more points to that position than the league's second-worst.

Basically, Cook burst onto 2013, got people excited, then spent the rest of the season absolutely disappointing anyone who had bought in on that excitement. His best game after than outing was 80 yards and a touchdown; his second-best was 36 yards and a score. Those aren’t fun numbers.

Lance Kendricks, the team’s other primary tight end, has been even less impressive from a fantasy perspective across his three seasons. He’s averaged less than 400 yards and 2.7 touchdowns a year, and he saw career-lows in targets and yards in 2013 with Cook in the fold.

Even moreso than the team’s wide receivers, you don’t want a St. Louis tight end in 2014. Cook slots in the mid-20s at the position, one of those “I’m so desperate I just want a guy who gets playing time” plays. Kendricks doesn’t even get that much credit.

Miss out on any of the team pieces so far? Catch up here:
AFC EAST NFC EAST
Buffalo Bills Dallas Cowboys
Miami Dolphins New York Giants
New England Patriots Philadelphia Eagles
New York Jets Washington Redskins
AFC NORTH NFC NORTH
Baltimore Ravens Chicago Bears
Cincinnati Bengals Detroit Lions
Cleveland Browns Green Bay Packers
Pittsburgh Steelers Minnesota Vikings
AFC SOUTH NFC SOUTH
Houston Texans Atlanta Falcons
Indianapolis Colts Carolina Panthers
Jacksonville Jaguars New Orleans Saints
Tennessee Titans Tampa Bay Buccaneers
AFC WEST NFC WEST
Denver Broncos Arizona Cardinals
Kansas City Chiefs San Francisco 49ers
Oakland Raiders Seattle Seahawks
San Diego Chargers St. Louis Rams (What up)

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