When Cadillac first announced their plan of joining the Formula 1 grid, it was billed as an “All-American” operation, from the companies involved, the location of team facilities, and even the drivers they would pick to begin their journey in the sport.
Cadillac Super Bowl commercial: F1’s newest team launches with what new car will look like
Cadillac’s F1 team launched their car with a Super Bowl LX commercial
Mark Schofield is a former college quarterback and attorney covering the NFL and F1.
So as they embark on their inaugural season in F1, it makes perfect sense that Cadillac launched their first livery in perhaps the most American way imaginable: A Super Bowl commercial.
Moments ago during a commercial break in the middle of Super Bowl LX between the New England Patriots and the Seattle Seahawks, Cadillac unveiled their challenger for the 2026 season:
Shortly after the release, the team addressed the milestone moment.
“This livery represents far more than a paint scheme; it represents who we are and what we bring to Formula 1,” said Dan Towriss, CEO of Cadillac’s F1 Team. “Every detail is intentional: bold, modern, and unmistakably American, while respecting the heritage and precision that define this sport. Choosing to reveal our first race livery during the Super Bowl and in the heart of Times Square is a way to introduce our identity to the world at the intersection of performance, culture, and entertainment, and to connect with fans in places far beyond the paddock.”
“Unveiling our official race livery is a huge milestone in a journey that started years ago — earning our place on the grid, assembling a world‑class team, and developing a race car worthy of Formula 1,” said GM President Mark Reuss. “The momentum is building toward Melbourne and our Grand Prix debut. For GM, this race car showcases the American innovation, spirit, and pride we want to bring to the global stage of F1.”
The 2026 season could be the most transformative for Formula 1 in recent memory. Not only is Cadillac joining the sport as the 11th team, but this year ushers in a massive new set of technical regulations. The cars are designed to be lighter, smaller, and more agile, with an aim at improving the on-track spectacle and increasing overtaking opportunities.
In addition, the new generation of cars will feature moveable aerodynamics, with both the front- and rear-wings opening and closing at specific portions of the track. According to a fact sheet produced by F1, this feature incorporates “[d]ynamically adjustable angles of the front and rear wing elements in specific high-speed sections, designed for Corner and Straight modes. It enables strategic adaptability and maximises full usage of the car’s power through greater on track grip.”
Drivers will also be able to take advantage of what F1 is calling Overtake Mode, where drivers can deploy extra power to instigate an overtake provided they are within one second of a car in front of them. Drivers can also use Boost Mode, which allows them to gain maximum power from the engine and battery at the push of a button.
And now we know exactly what Cadillac’s first F1 car will look like, thanks to perhaps the most American launch possible.
