VCARB becomes ‘VCARB FC’ for Barcelona-Catalunya GP ahead of World Cup

World Cup fever is gripping the planet.

And the Formula 1 grid.

As the world prepares for the 2026 FIFA World Cup, which begins this week, the F1 grid is headed to Barcelona for this weekend’s Barcelona-Catalunya Grand Prix. And Visa Cash App Racing Bulls are marking the occasion by rebranding as “VCARB FC,” complete with soccer-inspired team kits and a new themed livery for the weekend.

The team released the kits earlier this week, which feature either Liam Lawson or Arvid Lindblad’s number on the back as well as a VCARB FC badge on the front:

On Wednesday, the team unveiled the livery for the week on social media, complete with the new VCARB FC badge on the rear wing endplates:

Arguably the best detail to this livery? The wheels:

In addition, VCARB introduced a special scarf for the week, created by fashion designer Hattie Crowther who, along with graphic designer Florence Burns and photographer Ezra Alexander, is one of the three members of VCARB’s “Creator Platform” who contributed to this campaign:

In an announcement, VCARB CEO Peter Bayer talked about the “shared sense of identity, creativity and culture” between F1 and soccer.

“Formula One and Football are two global sports with incredibly passionate communities, united by a shared sense of identity, creativity and culture. With VCARB FC, we’re celebrating that crossover, bringing together the energy of both sports. We’re also proud to give emerging talent the opportunity to help shape campaigns like this, bringing fresh perspectives that continue to push the boundaries in the world of F1.”

The World Cup begins on Thursday, while the Barcelona-Catalunya Grand Prix gets underway with the first of three hours of practice on Friday.