Formula 1 is hoping that the success of F1: The Movie at the box office will translate into a new generation of fans. However, the sport’s ownership group, as well as the ten teams, are already seeing the benefits of the Brad Pitt movie’s success.
Brad Pitt’s F1 movie is giving the sport a cash infusion
The success of ‘F1: The Movie’ is already paying off for F1
Getty Images for Warner Bros. Pi
Mark Schofield is a former college quarterback and attorney covering the NFL and F1.
In their bottom lines.
Liberty Media, F1’s ownership group, announced its second-quarter 2025 results on Thursday morning. After posting $403 million of revenue in the opening quarter (down $150 million over the same period in 2024), revenue has grown to $1.226 billion for the three months ending on June 30.
The ten F1 teams are allotted more than $513 million of that figure, up from just $114 million in the first quarter of this year.
In the announcement, Liberty Media pointed to both the movie and an increase in F1TV subscriptions as driving forces behind the increased media rights revenue.
“Media rights revenue also increased due to continued growth in F1 TV subscriptions and the recognition of one-time revenue associated with the release of the F1 movie,” noted Liberty Media.
“Formula 1’s global strength continues to drive commercial momentum and financial success, with new partners signed and record fan engagement demonstrating the breadth and appeal of the brand,” said Derek Chang, Liberty Media President & CEO.
“This season has showcased phenomenal racing, with multiple teams and drivers competing at the very highest level,” said Stefano Domenicali, Formula 1 President and CEO. “The F1 movie from Apple debuted to well-deserved accolades, marking the largest box office theatrical release for any streaming service and captivating audiences of both core and new F1 fans alike.
“Cultural moments like the F1 movie alongside exciting on-track action are generating strong viewership trends and especially robust social and digital engagement, including a record number of social impressions delivered by content posted on official F1 channels,” added Domenicali. “Thanks to the efforts of our teams, partners and the F1 community, we are driving excellent momentum at Formula 1 on and off the track,”
F1: The Movie is already Apple’s highest-grossing film ever.
F1 returns to action for the Dutch Grand Prix at the end of August, following the annual Summer Shutdown.
