At a time when few black artists, and no rappers, were seen on MTV, a crazy "Basketball" video was shot featuring cheerleaders, martial arts, Adam West-esque Batman graphics, players dunking on short hoops, nunchuks, a blue sky, a lightning bolt jumpsuit, an old-timey photographer, random black-and-white shots of Michael Ray Richardson, Lite Beer from Miller jerseys, a mascot in a chicken costume, the Fat Boys, Whodini, and a man inexplicably eating a giant hot dog slathered in mustard.
I knew next to nothing about basketball. I was basically straight off the boat from South Africa, I'd never seen it.
OBLOWITZ: I made this experimental avant-garde punk film called "King Blank" that played as a midnight movie double feature with "Eraserhead" at the old Waverly Theatre. Somebody saw it, and off of that, hired me to direct these really slick videos for Carly Simon of all people. I think I may have directed the first videos ever shown on VH1. Anyway, from that, I got hired to do "Basketball," which was ironic because there is a sequence in "King Blank" set to rap music, which I also don't think had been done before. At first I thought I was being hired to do a video for a re-release of "The Breaks," so I was really excited. I even wrote a treatment for it. I so wanted "The Breaks," it would have been a game-changer, a life-changer, and the song talks about universal experiences. I knew next to nothing about basketball. I was basically straight off the boat from South Africa, I'd never seen it. I came from a country where black people were basically enslaved. The main sport the government supported was rugby, a brutal sport of the white ruling class where big drunken burly descendants of Germans and Dutchmen banged their fucking heads into one another like Vikings. And here you have a finesse sport where tall graceful descendants of Nigeria fly around the court. It was so far out of my frame of reference. To me, basketball was the hip iconic image of America. When I got to New York City, streetball was everywhere, it was part of the Bob Dylan line, "Music in the cafes and revolution in the air." It was fucking great.
BLOW: The video was shot before the song became a hit, so the NBA didn't want anything to do with it. Our initial idea was to get footage of all the players in the song and we couldn't get clearance for anyone except Michael Ray Richardson. That was the only guy they gave us, so we used his photos. He's not even in the song. Not quite the same as having Dr. J. soaring to the hoop.
MOORE: Unfortunately, Kurtis split with Robert and I before the video was made. Had we known what was going to happen I think we would've marched into the studio with a gun to put an end to it. Ford had all these personal connections to the NBA and I think he could have gotten the footage, which would have made for an all-time classic video.
OBLOWITZ: It was the first thing I ever made through my own production company and we had a $25,000 budget. My concept was to use those motifs from the Bronx, the chain-link fence, the gang-bangers, the martial arts. I wanted it to be edgy. I wanted to get some of those gnarly dudes from the Bronx involved, recreate what I'd seen, but PolyGram had other ideas.
All the cheerleaders in the video are white. Oh, do you know the problems I had with black women around the country?
BLOW: I didn't have any understanding of why the director wanted the martial arts and the gangs and stuff. Looking back, it's a little bit cheesy to me, but I was excited to have cameras focused on me, now I'm a super-duper-star. Let's do it.
OBLOWITZ: One thing the label demanded was blonde MTV babes.
BLOW: All the cheerleaders in the video are white. Oh, do you know the problems I had with black women around the country? All the African-American militants started coming at me, saying I wasn't real and I sold out ... I wasn't thinking about all that, I was just happy we had cheerleaders. I mean, c'mon, they were cute girls.
OBLOWITZ: One of the cheerleaders is a light-skinned black girl, but I guess that's a cop-out. I decided to just go with it, to make it a pastiche of all the things I'd seen on TV and at Madison Square Garden. This is what PolyGram wants? Let's have fun with it, let's just make it a blur of colors, cheerleaders, a guy wolfing down a huge hot dog, a guy in a chicken suit, the Fat Boys shuffle, and a fetishization of television itself. It was supposed to be funny, but Kurtis and I had a seriousness of purpose, to get in heavy rotation on MTV.
BLOW: It was cool to get my friends in the video, the Fat Boys and Whodini came and did a guest appearance, but some stuff I didn't understand. What was with that guy in the chicken suit?
WARING: I wasn't in the video. I'm not disappointed about that.
OBLOWITZ: I couldn't believe how much flack we got for the white cheerleaders, for selling out, for not being street enough. I got slammed, but what choice did we have? Without the record label, the "Basketball" video doesn't exist. Besides, we had a hell of a lot of fun making it. I built a court and we had hoops of all different sizes. We had vivid colors and a real Pop Art aesthetic. It was all stylized. I shot from the ground, and used slow motion, and we had trampolines, all to give the appearance of guys flying through the air. And they were real players, semi-pro or something, who showed up with matching jerseys, which I thought was fantastic. Whodini is here? Let's put them in. The Fat Boys? Go for it. One thing I remember from the shoot is how much pizza The Fat Boys ate. Mountains of pizza and piles and piles of cardboard boxes.
MOORE: When I first saw it I was pissed off, "What the fuck is this?" It was so stupid, so not Kurtis Blow. I knew it wouldn't do a whole lot of damage because it never played on MTV.
When I first saw it I was pissed off, "What the fuck is this?" It was so stupid, so not Kurtis Blow.
BLOW: I believe that was the first rap video that got on MTV, but Run-DMC claims it was one of theirs, so I don't know, but there was no rap videos before us, that's for sure.
OBLOWITZ: We did what we set out to do, it played on MTV and millions of people got to see Kurtis Blow, this ball of energy who hadn't been exposed to the country.
EDWARDS: It's a slick, commercial rap video, before that kind of thing became widely prevalent. Girls, basketball, flashy editing for the time ... it even has a martial arts thing going on in the background at times, nearly 10 years before there was such a thing as a Wu-Tang Clan.
MOORE: So this was all PolyGram's doing? My apologies to the director. I take it all back. I've been bad-mouthing the poor guy since 1984.
OBLOWITZ: It was sanitized, sure, but I still think the "Basketball" video works as a surreal moment of its time. The HOF International Film Festival in Germany recently did a retrospective of my work, and "Basketball" was one of two videos of mine they selected, the other being "Chill Out" by John Lee Hooker and Santana, and it's not like MTV ever showcased blues legends either. I blew it up to 2K, real cinema HD, and it really popped. The crowd went nuts. The world at-large loves it. I love it. The video was fucking full-on fresh. Even today, it really flows. "Basketball" doesn't have over two million YouTube views by accident.