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Come Fan with UsSunday, June 21, 2026

Tony Stewart signs Bass Pro Shops as 2013 NASCAR sponsor

John Harrelson - Getty Images for NASCAR

Though Tony Stewart’s new sponsorship deal with Bass Pro Shops apparently won’t be “officially” announced until Friday at Talladega Superspeedway, the union was unveiled Thursday afternoon in Springfield, Mo. at the company’s headquarters.

Thanks to the wonders of Twitter, you don’t have to wait until Friday to see what Stewart will look like in his new colors. Here are some tweets we found from people on the scene in Springfield:

Stewart had been looking for a sponsor to replace Office Depot on his No. 14 car next season since that company decided to leave NASCAR. Bass Pro Shops will now share sponsorship of Stewart’s car with current sponsor Mobil 1.

It’s been a busy week for Stewart-Haas Racing. On Wednesday, the company announced Quicken Loans had doubled its sponsorship commitment of Ryan Newman’s No. 39 car to 18 races next season.

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