How good is Danica Patrick at generating buzz on social media for her sponsor Go Daddy?
Danica Patrick tops all celebrities in social media buzz for sponsor
Danica Patrick generates more social media buzz for sponsor Go Daddy than any other celebrity endorsement, according to a social media marketing company.
USA TODAY Sports
Better than LeBron James, Justin Timberlake, Michael Phelps or any other celebrity or athlete. This is according to Synthesio, a social media marketing company that Monday released rankings of celebrity endorsers and the impact they have on the brand’s social media presence.
The rankings were tabulated over a 30-day period by compiling the number of Twitter mentions of a particular brand and the celebrity endorser in the same tweet. This number was then divided by total number of mentions of the brand.
Patrick’s association with Go Daddy generated 12.72 percent of the social media buzz calculated, nearly four times the amount of second-place Rihanna (3.19 percent) and her endorsement of Cover Girl. James and Nike were third at 1.73 percent.
Go Daddy has been a longtime supporter of Patrick dating back to her days in the IndyCar Series and followed her to NASCAR when she started running part-time in 2010. Patrick moved full-time to the Sprint Cup Series this season, where she ranks 28th in points.
While she has struggled on the track during her foray into NASCAR, there have been high-profile moments of success.
Most prominently, Patrick became the first woman to win a Sprint Cup pole when she secured the No. 1 position for this year’s Daytona 500 and later became the first woman to lead a lap in the race itself.
Patrick also generated major headlines when she announced in January that she was dating fellow NASCAR driver Ricky Stenhouse Jr., who she is competing against for Rookie of the Year.
Patrick has more than 916,000 followers on Twitter.
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