Skip to main content
Come Fan with UsSunday, June 21, 2026

Celtics Vs. Hawks: Don’t Call It A Rivalry, Says Boston

It’s understandable that sometimes sports networks might try to manufacture a rivalry between two NBA teams. And frankly, even if they may exaggerate the connections in some cases, it’s still fun to pretend there’s something bigger on the line. Then again, I can see why Celtics fans might get a little annoyed with this phenomenon.

Wednesday night, they’re it’s Boston versus their hated-Knicks rivals. Thursday, they’ve got a showdown with the “rival” Atlanta Hawks. ... Huh?

The Celtics have a rival. They play in Los Angeles. End of story. SB Nation’s Celtics Blog elaborates on this new phenomenon with help from Glen “Big Baby” Davis:

[Atlanta's not] the only team that thinks they're the Celtics' rivals. The C's are a measuring stick for teams that are trying to find an identity. It's a test for those teams, while the C's just cross off each team one at a time: Next.

"I love it basically," [Glen] Davis said. "Everybody feels like they have to beat us. And that is true. You have to beat us to get to where you want to go. We're the team that went there last year."

Joakim Noah said it too. There's no team he wants to beat more than the Celtics. Why? Because the Bulls just haven't. The C's got the best of them in the same fashion as the Hawks two postseasons ago.

And I guess it is a compliment, when you look at it that way. People don’t manufacture rivalries with bad teams. But even so, it’s getting a little ridiculous with Boston. I guess people just don’t like them because they’re good? Still not sure that makes a rivalry though. In any case, if Boston does have rivalries with half the Eastern Conference, it’s sure been one-sided lately.

See More:

More in General

GeneralFromPosting and Toasting
An SB Nation New Yorker needs our helpAn SB Nation New Yorker needs our help
GeneralFromPosting and Toasting
General
Sabastian Sawe breaks 2-hour barrier, shatters marathon world recordSabastian Sawe breaks 2-hour barrier, shatters marathon world record
General

The mythical two-hour mark was broken at the London Marathon.

By Bernd Buchmasser
A Huge Dog
THE HISTORY OF CHARGING THE MOUND, EPISODE 1THE HISTORY OF CHARGING THE MOUND, EPISODE 1
Play
General
Super Bowl 60 coin toss resultsSuper Bowl 60 coin toss results
General

The Seahawks and Patriots will open the Super Bowl with the coin toss to determine who starts with the ball. We have the full coin toss results for Super Bowl 60.

By David Fucillo
General
Marc Marquez completes a comeback for the agesMarc Marquez completes a comeback for the ages
General

MotoGP’s Marc Marquez completed a comeback for the ages with his 2025 title

By Mark Schofield
General
How to make sure SBNation.com appears in your Google search resultsHow to make sure SBNation.com appears in your Google search results