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Come Fan with UsThursday, June 25, 2026

Super Bowl 2015: Phoenix to open streets to alcohol consumption

The city of Phoenix is basically creating a nine-block adult playground for the Super Bowl, featuring a 100-foot climbing wall and open alcohol consumption laws.

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Kirby Lee-USA TODAY Sports

Phoenix appears to be going out of its way to one-up the Super Bowl party that New York City threw last season. According to the Arizona Republic, the city has approved plans for an “open campus” on which of-age adults can consume alcoholic beverages on public streets. The nine-block area was issued the largest special-even liquor license in the history of downtown Phoenix.

An estimated 1 million people will traverse Verizon Super Bowl Central, where there will be concerts, games, attractions and nightly fireworks. The centerpiece will be a 100-foot rock-climbing wall called the Grand Canyon Experience -- naturally, what else would you want in the middle of the world’s largest bar?

Last year, New York City created a colder, booze-less version of Phoenix’s Super Bowl Central called Super Bowl Boulevard, which had a giant ice slide and gave fans a chance to glimpse the Lombardi Trophy if they could stomach a grossly long line.

There are no more specifics of what will take place at Super Bowl Central. Curious fans in the area can wander by beginning Wednesday.

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