It feels weird to say this as a person in his early 20s, but CNBC’s Darren Rovell’s latest article on the declining value of a season ticket resonated with me. It’s not that I’m nostalgic about the good old days of ten years ago, but I did grow up with season tickets to the Bullets/Wizards here in D.C. before my parents gave them up when I was in high school. To this day, I miss having them.
A Season Ticket Just Isn’t Worth What It Used To Be
↵Still, Rovell raises a good point: the value of a season ticket just isn’t what it used to be. Before, the per-game cost for a season ticket was cheap enough to justify that investment rather than purchasing single-game tickets. Now, thanks to the rise of the secondary market, that’s just no longer true. As Rovell writes:
↵↵Season tickets don’t have the value they once did and it’s not because people are busier and can’t go to all the games. It’s because the secondary market has allowed people to compare what they are paying to the actual market value of the ticket. And when they do, they find out that - even as season ticket holders - they’re at least approaching a breakeven point as compared to the secondary market.
↵↵Rovell thinks teams may need to get creative, whether it’s tying season ticket prices to winning percentage or adding in extra perks such as an autograph session or a meet-and-greet for season-ticket holders. Considering how much season tickets mean for revenue, I’m hoping professional teams are already discussing similar ideas.
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